Brand identity is totally different from brand image and it’s the visible elements of a brand, such as colour, design and logo which changes the perception of the people’s mind.
The basic intent of branding is through: –
Uses colours, and other elements for promotion and products
Use proper language for advertisement
For interaction, trains the employee.
The actual result of brand image is being successful or unsuccessful with the efforts.
There are many people who have different thoughts in their mind related to brand identity as brand identity is the expression of a brand, which includes trademark, visual appearance and moreover the communications but for me brand identity is the total of how your brand feels, looks, and speak to people and it’s a way to communicate with the world which differentiates from your competition and create a better experience which encourages the people to be with you.
You just need to build a brand identity that accurately conveys what the product is for but to want your brand to succeed it requires deep thinking and strong communication with a team and a strong understanding of your brand with design skills. If you have the right audience then everything can be done well.
If the brand is in the early stage then you must move through the process and build a stronger brand identity that sets up for success.
STEP 1: COMPLETE YOUR BRAND STRATEGY
It’s important to complete your strategy and understand the brand’s core values, brand messaging and visual design with the elements. As before dive into your brand identity, it’s very important to have a full strategy. But the main focus is on the process of designing your brand identity.
STEP 2: UNDERSTAND WHAT A BRAND IDENTITY IS
When you need to create a comprehensive visual language which can be applied to everything from your packaging to website.
Brand identity includes:
Elements which interact
When you focused on the design process make sure your brands are:
Different: which means to stand out among the competitors and catches the attention of people?
Visual appearance: to make a visual impact.
Flexible: to evolve and grow with the brand.
Easy to apply: clear for designers to use.
If any of these elements are missing then it will become more challenging for the brand to do bring the attention of more people.
STEP 3: DO THE RESEARCH
Do complete research by collecting every information about the product. By doing a fair amount of research before diving into design and the main goal is to gather as much information as you can about who your competition is, who you’re trying to communicate with and where your brand currently stands.
STEP 4: Build your identity
It’s a 4rth step and as you have a ton of information to analyze or inform others to create surveys or take feedback from the customer. You can create your brand identity by using emotional language about your brand’s personality, values and goals.
STEP 5: BUILD YOUR BRAND STYLE:
A brand style is a saviour if it’s crafted the right way. This includes practical details, denoting as much information as needed to help the designer imitate the brand identity successfully.
Make sure that all the guidelines are stored in an easy-to-access place, distributed to the team and updated regularly.